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Search Engine & SEO Introduction

Definition :-  To rank higher on top search engines mainly Google, Bing, Yahoo, Baidu, Yandex and one more 100% privacy oriented DuckDuckGo. These search engines help end user to locate info easily on www, rather to go on each website and search.

How Search Engine Work   :-    WWW  ====>   Crawler/Spider of Search Engine  ====>   Search Engine Local Server Storage  ====>   Indexer  ====>   Indexes Creation  ====>   Rank Algorithm  <====>   End User Search
                        ¦                                            ¦
                                        (SERP)
                      Search Engine Results Page
Real world example of Search engine working is Library process.

SEO Techniques :-

  • White Hat SEO  (WHSEO)
  • Black Hat SEO (BHSEO)
  • Gray Hat SEO (GHSEO)

We mainly apply WHSEO but for quick results sometimes we use BHSEO.
95% WHSEO + 5% BHSEO = 100% GHSEO

WHSEO
 BHSEO
Ethical / Organic
 Unethical / Inorganic
Content Optimized, Quality Content
 Keyword Stuffing, Duplicate Content, Cloaking
Relevant Internal Links, Relevant Strong Back links, Sitemap
 Hidden Text Links, Link Spamming, Link Farming
Technical Aspects Of Page like load time, etc
Better UX of page


SEO Types :-

  • On Page SEO
  • Off Page SEO


On Page SEO
 Off Page SEO
Optimization in our control
 Optimization not in our control
It is on the page url
 It is out of page url
HTML File Optimize
Content Optimization
Keyword Rich Content
Optimized URLs
Image Optimization
Technical Aspects like page load time, errors
 Backlinks
Domain Authority
Social Links
Forums Submissions



On Page Technical :-

This is developer point of work. Mainly to achieve better crawling and better indexing by Search engine algorithm.

  • Website Speed / Load Time
  • Structure of Website
  • Sitemap of pages
  • Redirect Pages like  302, 402, etc
  • Mobile Friendly (Responsive)
  • Duplication Removal
  • Robot.txt
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