# SEO Fundamentals

# Microsoft Adsense

<div data-processed="true" data-subtree="aimfl,mfl" id="bkmrk-microsoft-does-not-h" jscontroller="v48bt" jsuid="af4yBd_a" style="display: contents;">Microsoft does not have a direct product called "AdSense," but it offers a similar service for website owners to monetize their content through its</div><mark class="HxTRcb" data-processed="true">**Microsoft Advertising** platform, formerly known as PubCenter</mark>. This platform allows publishers to earn revenue by displaying ads on their websites, functioning as a competitor to Google AdSense. To use it, you can sign up through the **[Microsoft Monetize Now](https://www.google.com/search?client=ubuntu-sn&channel=fs&q=Microsoft+Monetize+Now&mstk=AUtExfBPAJqFzojiPXJ3nzcS5U2a7Mkg0NHNOL0FXEAiPvIRJvFVF3hTa9Rr1Ev1uZuzCnkcfYO_rL2CUVaNP_AaTBPS5crDikpa9xY7XGNTooWc3xOH-6kAF-XshiU-OFnRxFzf2i9XG8007m3BSQBRw0hLX-p_ZKz0R7p0fNOzZX0akcs&csui=3&ved=2ahUKEwiOmMWU3aGRAxUFcGwGHS6SDq4QgK4QegQIARAC)** portal, integrate a code snippet on your site, and then monitor your performance.<span class="uJ19be notranslate" data-processed="true" data-wiz-uids="af4yBd_e,af4yBd_f,af4yBd_g"><span class="vKEkVd" data-animation-atomic="" data-processed="true"> </span></span>

<div class="Y3BBE" data-hveid="CAEQAA" data-processed="true" data-sfc-cp="" id="bkmrk-" jsaction="rcuQ6b:&af4yBd_8|npT2md" jscontroller="zcfIf" jsuid="af4yBd_8">  
</div><div class="Fsg96" data-processed="true" data-sfc-cp="" id="bkmrk--1" jsaction="rcuQ6b:&af4yBd_l|npT2md" jscontroller="KHhJQ" jsuid="af4yBd_l">  
</div><div aria-level="3" class="otQkpb" data-animation-nesting="" data-processed="true" data-sfc-cp="" id="bkmrk-how-to-get-started" jscontroller="a7qCn" jsuid="af4yBd_m" role="heading">How to get started</div><div aria-level="3" class="otQkpb" data-animation-nesting="" data-processed="true" data-sfc-cp="" id="bkmrk--2" jscontroller="a7qCn" jsuid="af4yBd_m" role="heading">  
</div>1. <span class="T286Pc" data-processed="true" data-sfc-cp="">**Sign up**: Go to the <span data-processed="true">[Microsoft Advertising website](https://about.ads.microsoft.com/en)</span> or the Monetize Now portal to create an account.</span>
2. <span class="T286Pc" data-processed="true" data-sfc-cp="">**Provide your website details**: Once signed up, you'll need to provide information about your website and agree to the content and quality guidelines.</span>
3. <span class="T286Pc" data-processed="true" data-sfc-cp="">**Get the code**: Microsoft will provide you with a unique code snippet to place on your site where you want the ads to appear.</span>
4. <span class="T286Pc" data-processed="true" data-sfc-cp="">**Place the code**: Integrate the code snippet into your website's HTML.</span>
5. <span class="T286Pc" data-processed="true" data-sfc-cp="">**Monitor performance**: Track your ad performance to see what works best for your audience.</span><span class="uJ19be notranslate" data-processed="true" data-wiz-uids="af4yBd_17,af4yBd_18,af4yBd_19"><span class="vKEkVd" data-animation-atomic="" data-processed="true"> </span></span>

<div class="Fsg96" data-processed="true" data-sfc-cp="" id="bkmrk--3" jsaction="rcuQ6b:&af4yBd_1d|npT2md" jscontroller="KHhJQ" jsuid="af4yBd_1d">  
</div><div aria-level="3" class="otQkpb" data-animation-nesting="" data-processed="true" data-sfc-cp="" id="bkmrk-key-features-and-con" jscontroller="a7qCn" jsuid="af4yBd_1e" role="heading">Key features and considerations</div><div aria-level="3" class="otQkpb" data-animation-nesting="" data-processed="true" data-sfc-cp="" id="bkmrk--4" jscontroller="a7qCn" jsuid="af4yBd_1e" role="heading">  
</div>- <span class="T286Pc" data-processed="true" data-sfc-cp="">**Platform**<span data-processed="true" id="bkmrk-%3A-microsoft-monetize">: Microsoft Monetize Now is the current name for the platform, which is a successor to the older </span><span data-processed="true" id="bkmrk-microsoft-pubcenter">[Microsoft PubCenter](https://www.google.com/search?client=ubuntu-sn&channel=fs&q=Microsoft+PubCenter&mstk=AUtExfBPAJqFzojiPXJ3nzcS5U2a7Mkg0NHNOL0FXEAiPvIRJvFVF3hTa9Rr1Ev1uZuzCnkcfYO_rL2CUVaNP_AaTBPS5crDikpa9xY7XGNTooWc3xOH-6kAF-XshiU-OFnRxFzf2i9XG8007m3BSQBRw0hLX-p_ZKz0R7p0fNOzZX0akcs&csui=3&ved=2ahUKEwiOmMWU3aGRAxUFcGwGHS6SDq4QgK4QegQIBhAB)</span><span data-processed="true" id="bkmrk--5"></span><span data-processed="true" id="bkmrk-.">.</span></span>

<span data-processed="true" id="bkmrk-target-audience%3A-mic-1"><span class="T286Pc" data-sfc-cp="">**Target audience**: Microsoft Advertising may be a good option for those looking for alternatives to Google AdSense and for those whose content aligns with the demographics that use Bing.</span></span><span data-processed="true" id="bkmrk-flexibility%3A-the-pla"><span class="T286Pc" data-sfc-cp="">**Flexibility**: The platform is designed to be inclusive, with no sign-up costs or revenue minimums to get started.</span></span><span data-processed="true" id="bkmrk-payment%3A-you-will-re"><span class="T286Pc" data-sfc-cp="">**Payment**: You will receive payments once your site begins to generate revenue and your account reaches the payment threshold</span></span>

# performance benchmarking tools for websites

<div class="Y3BBE" data-hveid="CAEQAA" data-processed="true" data-sfc-cp="" id="bkmrk-website-performance-" jsaction="rcuQ6b:&nRFIZd_7|npT2md" jscontroller="zcfIf" jsuid="nRFIZd_7" style="font-family: 'Google Sans', Roboto, Arial, sans-serif; font-size: 16px; line-height: 24px; overflow-wrap: break-word; margin: 0px 0px 20px; color: rgb(10, 10, 10); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Website performance benchmarking tools help analyze speed, user experience, and bottlenecks, with top options including user-friendly tools like <mark class="HxTRcb" data-processed="true" style="color: rgb(0, 29, 53); border-radius: 4px; background: linear-gradient(90deg, rgb(211, 227, 253) 50%, rgba(0, 0, 0, 0) 50%) 75% 0px / 200% 100% no-repeat scroll padding-box border-box rgba(0, 0, 0, 0); padding: 0px 2px; font-weight: 500; animation: 0.75s cubic-bezier(0.05, 0.7, 0.1, 1) 0.25s 1 normal forwards running highlight-animation;">**Google PageSpeed Insights**, detailed analyzers like **GTmetrix &amp; WebPageTest**, and robust load testing platforms such as **JMeter, k6, and LoadRunner**</mark>, offering metrics from Core Web Vitals to [TTFB](https://www.google.com/search?q=TTFB&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIARAC), [LCP](https://www.google.com/search?q=LCP&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIARAD), [TBT](https://www.google.com/search?q=TBT&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIARAE), [CLS](https://www.google.com/search?q=CLS&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIARAF) for [SEO](https://www.google.com/search?q=SEO&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIARAG) and [optimization](https://www.google.com/search?q=optimization&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIARAH).<span class="uJ19be notranslate" data-processed="true" data-wiz-uids="nRFIZd_j,nRFIZd_k,nRFIZd_l"><span class="vKEkVd" data-animation-atomic="" data-processed="true" style="white-space: nowrap; position: relative;"> <button aria-label="View related links" class="rBl3me" data-amic="true" data-icl-uuid="30ae8d17-9c99-4e7b-8f6d-52ec33312516" data-processed="true" data-ved="2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4Qye0OegQIARAI" data-wiz-attrbind="disabled=nRFIZd_j/C5gNJc;class=nRFIZd_j/UpSNec;" style="margin: 0px 6px 0px 0px; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(229, 237, 255); border: none; border-radius: 10px; height: 20px; padding: 0px; width: 28px; position: relative; outline: 0px; cursor: pointer;" tabindex="0"><span class="wiMplc ofC0Ud" data-processed="true" style="color: rgb(0, 29, 53); display: inline-block; transform: rotate(135deg);"><svg fill="currentColor" focusable="false" height="12px" style="margin-top: 3px;" viewbox="0 0 24 24" width="12px" xmlns="http://www.w3.org/2000/svg"><path d="M3.9 12c0-1.71 1.39-3.1 3.1-3.1h4V7H7c-2.76 0-5 2.24-5 5s2.24 5 5 5h4v-1.9H7c-1.71 0-3.1-1.39-3.1-3.1zM8 13h8v-2H8v2zm9-6h-4v1.9h4c1.71 0 3.1 1.39 3.1 3.1s-1.39 3.1-3.1 3.1h-4V17h4c2.76 0 5-2.24 5-5s-2.24-5-5-5z"></path></svg></span></button></span></span></div><div class="Fsg96" data-processed="true" data-sfc-cp="" id="bkmrk-" jsaction="rcuQ6b:&nRFIZd_q|npT2md" jscontroller="KHhJQ" jsuid="nRFIZd_q" style="color: rgb(10, 10, 10); font-family: 'Google Sans', Roboto, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">  
</div><div aria-level="3" class="otQkpb" data-animation-nesting="" data-processed="true" data-sfc-cp="" id="bkmrk-free-%26-user-friendly" jscontroller="a7qCn" jsuid="nRFIZd_r" role="heading" style="color: rgb(0, 29, 53); font-family: 'Google Sans', Roboto, Arial, sans-serif; font-size: 20px; line-height: 28px; margin: 20px 0px 10px; font-weight: 600; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Free &amp; User-Friendly<span class="txxDge notranslate" data-processed="true" data-wiz-uids="nRFIZd_s,nRFIZd_t,nRFIZd_u" style="visibility: hidden;"><span class="vKEkVd" data-animation-atomic="" data-processed="true" style="white-space: nowrap; position: relative;"><button aria-label="View related links" class="rBl3me" data-amic="true" data-icl-uuid="c3fd4165-6043-4f16-8846-1972859329c4" data-processed="true" data-ved="2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4Qye0OegQIAhAA" data-wiz-attrbind="disabled=nRFIZd_s/C5gNJc;class=nRFIZd_s/UpSNec;" style="margin: 0px 6px 0px 0px; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(229, 237, 255); border: none; border-radius: 10px; height: 20px; padding: 0px; width: 28px; position: relative; outline: 0px; cursor: pointer;" tabindex="0"><span class="wiMplc ofC0Ud" data-processed="true" style="color: rgb(0, 29, 53); display: inline-block; transform: rotate(135deg);"><svg fill="currentColor" focusable="false" height="12px" style="margin-top: 3px;" viewbox="0 0 24 24" width="12px" xmlns="http://www.w3.org/2000/svg"><path d="M3.9 12c0-1.71 1.39-3.1 3.1-3.1h4V7H7c-2.76 0-5 2.24-5 5s2.24 5 5 5h4v-1.9H7c-1.71 0-3.1-1.39-3.1-3.1zM8 13h8v-2H8v2zm9-6h-4v1.9h4c1.71 0 3.1 1.39 3.1 3.1s-1.39 3.1-3.1 3.1h-4V17h4c2.76 0 5-2.24 5-5s-2.24-5-5-5z"></path></svg></span></button></span></span></div>- <span class="T286Pc" data-processed="true" data-sfc-cp="" style="overflow-wrap: break-word;">**[Google PageSpeed Insights](https://www.google.com/search?q=Google+PageSpeed+Insights&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIAxAB):** Accessible, provides Core Web Vitals, actionable SEO/performance tips, based on Lighthouse.</span>
- <span class="T286Pc" data-processed="true" data-sfc-cp="" style="overflow-wrap: break-word;">**[Google Search Console](https://www.google.com/search?q=Google+Search+Console&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIAxAD):** Offers real-user data (Core Web Vitals) for your actual users.</span>
- <span class="T286Pc" data-processed="true" data-sfc-cp="" style="overflow-wrap: break-word;">**[WebPageTest](https://www.google.com/search?q=WebPageTest&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIAxAF):** Detailed free analysis from different locations/devices, visual filmstrip of page load.</span>
- <span class="T286Pc" data-processed="true" data-sfc-cp="" style="overflow-wrap: break-word;">**[GTmetrix](https://www.google.com/search?q=GTmetrix&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIAxAH):** Grades performance, gives scores (Lighthouse), and detailed waterfall charts with optimization suggestions.</span><span class="uJ19be notranslate" data-processed="true" data-wiz-uids="nRFIZd_1c,nRFIZd_1d,nRFIZd_1e"><span class="vKEkVd" data-animation-atomic="" data-processed="true" style="white-space: nowrap; position: relative;"> <button aria-label="View related links" class="rBl3me" data-amic="true" data-icl-uuid="d054b570-b05d-48ea-bc9f-6e65f130c689" data-processed="true" data-ved="2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4Qye0OegQIAxAI" data-wiz-attrbind="disabled=nRFIZd_1c/C5gNJc;class=nRFIZd_1c/UpSNec;" style="margin: 0px 6px 0px 0px; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(229, 237, 255); border: none; border-radius: 10px; height: 20px; padding: 0px; width: 28px; position: relative; outline: 0px; cursor: pointer;" tabindex="0"><span class="wiMplc ofC0Ud" data-processed="true" style="color: rgb(0, 29, 53); display: inline-block; transform: rotate(135deg);"><svg fill="currentColor" focusable="false" height="12px" style="margin-top: 3px;" viewbox="0 0 24 24" width="12px" xmlns="http://www.w3.org/2000/svg"><path d="M3.9 12c0-1.71 1.39-3.1 3.1-3.1h4V7H7c-2.76 0-5 2.24-5 5s2.24 5 5 5h4v-1.9H7c-1.71 0-3.1-1.39-3.1-3.1zM8 13h8v-2H8v2zm9-6h-4v1.9h4c1.71 0 3.1 1.39 3.1 3.1s-1.39 3.1-3.1 3.1h-4V17h4c2.76 0 5-2.24 5-5s-2.24-5-5-5z"></path></svg></span></button></span></span>

<div class="Fsg96" data-processed="true" data-sfc-cp="" id="bkmrk--1" jsaction="rcuQ6b:&nRFIZd_1m|npT2md" jscontroller="KHhJQ" jsuid="nRFIZd_1m" style="color: rgb(10, 10, 10); font-family: 'Google Sans', Roboto, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">  
</div><div aria-level="3" class="otQkpb" data-animation-nesting="" data-processed="true" data-sfc-cp="" id="bkmrk-advanced-%26-load-test" jscontroller="a7qCn" jsuid="nRFIZd_1n" role="heading" style="color: rgb(0, 29, 53); font-family: 'Google Sans', Roboto, Arial, sans-serif; font-size: 20px; line-height: 28px; margin: 20px 0px 10px; font-weight: 600; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Advanced &amp; Load Testing<span class="txxDge notranslate" data-processed="true" data-wiz-uids="nRFIZd_1o,nRFIZd_1p,nRFIZd_1q" style="visibility: hidden;"><span class="vKEkVd" data-animation-atomic="" data-processed="true" style="white-space: nowrap; position: relative;"><button aria-label="View related links" class="rBl3me" data-amic="true" data-icl-uuid="cafacbf1-fdae-467c-9f1c-604a9d8a545c" data-processed="true" data-ved="2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4Qye0OegQIBBAA" data-wiz-attrbind="disabled=nRFIZd_1o/C5gNJc;class=nRFIZd_1o/UpSNec;" style="margin: 0px 6px 0px 0px; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(229, 237, 255); border: none; border-radius: 10px; height: 20px; padding: 0px; width: 28px; position: relative; outline: 0px; cursor: pointer;" tabindex="0"><span class="wiMplc ofC0Ud" data-processed="true" style="color: rgb(0, 29, 53); display: inline-block; transform: rotate(135deg);"><svg fill="currentColor" focusable="false" height="12px" style="margin-top: 3px;" viewbox="0 0 24 24" width="12px" xmlns="http://www.w3.org/2000/svg"><path d="M3.9 12c0-1.71 1.39-3.1 3.1-3.1h4V7H7c-2.76 0-5 2.24-5 5s2.24 5 5 5h4v-1.9H7c-1.71 0-3.1-1.39-3.1-3.1zM8 13h8v-2H8v2zm9-6h-4v1.9h4c1.71 0 3.1 1.39 3.1 3.1s-1.39 3.1-3.1 3.1h-4V17h4c2.76 0 5-2.24 5-5s-2.24-5-5-5z"></path></svg></span></button></span></span></div>- <span class="T286Pc" data-processed="true" data-sfc-cp="" style="overflow-wrap: break-word;">**[JMeter](https://www.google.com/search?q=JMeter&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIBRAB):** Powerful, Java-based tool for load testing static/dynamic resources.</span>
- <span class="T286Pc" data-processed="true" data-sfc-cp="" style="overflow-wrap: break-word;">**[k6](https://www.google.com/search?q=k6&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIBRAD):** Modern, scriptable load testing (JavaScript), supports HTTP/2, WebSockets.</span>
- <span class="T286Pc" data-processed="true" data-sfc-cp="" style="overflow-wrap: break-word;">**[Locust](https://www.google.com/search?q=Locust&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIBRAF):** Python-based distributed load testing with a real-time web UI.</span>
- <span class="T286Pc" data-processed="true" data-sfc-cp="" style="overflow-wrap: break-word;">**[LoadRunner](https://www.google.com/search?q=LoadRunner&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIBRAH) / WebLOAD:** Enterprise-grade tools for comprehensive performance analysis under heavy load.</span><span class="uJ19be notranslate" data-processed="true" data-wiz-uids="nRFIZd_28,nRFIZd_29,nRFIZd_2a"><span class="vKEkVd" data-animation-atomic="" data-processed="true" style="white-space: nowrap; position: relative;"> <button aria-label="View related links" class="rBl3me" data-amic="true" data-icl-uuid="8b1803ac-ed11-4746-88d0-24fad810c92d" data-processed="true" data-ved="2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4Qye0OegQIBRAI" data-wiz-attrbind="disabled=nRFIZd_28/C5gNJc;class=nRFIZd_28/UpSNec;" style="margin: 0px 6px 0px 0px; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(229, 237, 255); border: none; border-radius: 10px; height: 20px; padding: 0px; width: 28px; position: relative; outline: 0px; cursor: pointer;" tabindex="0"><span class="wiMplc ofC0Ud" data-processed="true" style="color: rgb(0, 29, 53); display: inline-block; transform: rotate(135deg);"><svg fill="currentColor" focusable="false" height="12px" style="margin-top: 3px;" viewbox="0 0 24 24" width="12px" xmlns="http://www.w3.org/2000/svg"><path d="M3.9 12c0-1.71 1.39-3.1 3.1-3.1h4V7H7c-2.76 0-5 2.24-5 5s2.24 5 5 5h4v-1.9H7c-1.71 0-3.1-1.39-3.1-3.1zM8 13h8v-2H8v2zm9-6h-4v1.9h4c1.71 0 3.1 1.39 3.1 3.1s-1.39 3.1-3.1 3.1h-4V17h4c2.76 0 5-2.24 5-5s-2.24-5-5-5z"></path></svg></span></button></span></span>

<div class="Fsg96" data-processed="true" data-sfc-cp="" id="bkmrk--2" jsaction="rcuQ6b:&nRFIZd_2d|npT2md" jscontroller="KHhJQ" jsuid="nRFIZd_2d" style="color: rgb(10, 10, 10); font-family: 'Google Sans', Roboto, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">  
</div><div aria-level="3" class="otQkpb" data-animation-nesting="" data-processed="true" data-sfc-cp="" id="bkmrk-for-in-depth-analysi" jscontroller="a7qCn" jsuid="nRFIZd_2e" role="heading" style="color: rgb(0, 29, 53); font-family: 'Google Sans', Roboto, Arial, sans-serif; font-size: 20px; line-height: 28px; margin: 20px 0px 10px; font-weight: 600; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">For In-Depth Analysis &amp; Monitoring<span class="txxDge notranslate" data-processed="true" data-wiz-uids="nRFIZd_2f,nRFIZd_2g,nRFIZd_2h" style="visibility: hidden;"><span class="vKEkVd" data-animation-atomic="" data-processed="true" style="white-space: nowrap; position: relative;"><button aria-label="View related links" class="rBl3me" data-amic="true" data-icl-uuid="6e422c66-9928-49f2-8dc4-a5f67a5929df" data-processed="true" data-ved="2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4Qye0OegQIBhAA" data-wiz-attrbind="disabled=nRFIZd_2f/C5gNJc;class=nRFIZd_2f/UpSNec;" style="margin: 0px 6px 0px 0px; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(229, 237, 255); border: none; border-radius: 10px; height: 20px; padding: 0px; width: 28px; position: relative; outline: 0px; cursor: pointer;" tabindex="0"><span class="wiMplc ofC0Ud" data-processed="true" style="color: rgb(0, 29, 53); display: inline-block; transform: rotate(135deg);"><svg fill="currentColor" focusable="false" height="12px" style="margin-top: 3px;" viewbox="0 0 24 24" width="12px" xmlns="http://www.w3.org/2000/svg"><path d="M3.9 12c0-1.71 1.39-3.1 3.1-3.1h4V7H7c-2.76 0-5 2.24-5 5s2.24 5 5 5h4v-1.9H7c-1.71 0-3.1-1.39-3.1-3.1zM8 13h8v-2H8v2zm9-6h-4v1.9h4c1.71 0 3.1 1.39 3.1 3.1s-1.39 3.1-3.1 3.1h-4V17h4c2.76 0 5-2.24 5-5s-2.24-5-5-5z"></path></svg></span></button></span></span></div>- <span class="T286Pc" data-processed="true" data-sfc-cp="" style="overflow-wrap: break-word;">**[BrowserStack](https://www.google.com/search?q=BrowserStack&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIBxAB) / [Catchpoint](https://www.google.com/search?q=Catchpoint&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIBxAC):** Simulate various devices/networks and offer deep, centralized monitoring.</span>
- <span class="T286Pc" data-processed="true" data-sfc-cp="" style="overflow-wrap: break-word;">**[BrowserBench.org](https://www.google.com/search?q=BrowserBench.org&oq=performance+benchmarking+tools+for+websites&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyCggEEAAYgAQYogQyCggFEAAYogQYiQUyBwgGEAAY7wUyCggHEAAYogQYiQUyCggIEAAYogQYiQXSAQg2NjM2ajBqN6gCALACAA&sourceid=chrome&ie=UTF-8&mstk=AUtExfA-_j8eYn-WFIucN2l-eoLFHUo_Asjt9NV5vky5qz4DgLl6KoZNPNl4i9Jq_kOjoGCZgW5NBar2MUDrdb4m7kdB62Y3XdTq_IvhgGqH0fMpMXY3ez7AvB3H5XdMhQQhUiuNa9CVNNwnR7FNbAAD7nD9Rxo5VDc1jFCGZAHWV50cQP5wWOcc5csDtfI3Pen9XI0WCOwXr9EAlJ6Yxsr8p39e9HswcMlkW3jEemtOwqmbmPbdk27ra9CD5om39DvW357AJLV_dPkvN2Ctloc9Lcow&csui=3&ved=2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4QgK4QegQIBxAE):** Tests browser engine performance (Speedometer, JetStream).</span><span class="uJ19be notranslate" data-processed="true" data-wiz-uids="nRFIZd_2s,nRFIZd_2t,nRFIZd_2u"><span class="vKEkVd" data-animation-atomic="" data-processed="true" style="white-space: nowrap; position: relative;"> <button aria-label="View related links" class="rBl3me" data-amic="true" data-icl-uuid="939b4965-dbde-4e92-ae0f-c3e588574bd0" data-processed="true" data-ved="2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4Qye0OegQIBxAF" data-wiz-attrbind="disabled=nRFIZd_2s/C5gNJc;class=nRFIZd_2s/UpSNec;" style="margin: 0px 6px 0px 0px; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(229, 237, 255); border: none; border-radius: 10px; height: 20px; padding: 0px; width: 28px; position: relative; outline: 0px; cursor: pointer;" tabindex="0"><span class="wiMplc ofC0Ud" data-processed="true" style="color: rgb(0, 29, 53); display: inline-block; transform: rotate(135deg);"><svg fill="currentColor" focusable="false" height="12px" style="margin-top: 3px;" viewbox="0 0 24 24" width="12px" xmlns="http://www.w3.org/2000/svg"><path d="M3.9 12c0-1.71 1.39-3.1 3.1-3.1h4V7H7c-2.76 0-5 2.24-5 5s2.24 5 5 5h4v-1.9H7c-1.71 0-3.1-1.39-3.1-3.1zM8 13h8v-2H8v2zm9-6h-4v1.9h4c1.71 0 3.1 1.39 3.1 3.1s-1.39 3.1-3.1 3.1h-4V17h4c2.76 0 5-2.24 5-5s-2.24-5-5-5z"></path></svg></span></button></span></span>

<div class="Fsg96" data-processed="true" data-sfc-cp="" id="bkmrk--3" jsaction="rcuQ6b:&nRFIZd_2x|npT2md" jscontroller="KHhJQ" jsuid="nRFIZd_2x" style="color: rgb(10, 10, 10); font-family: 'Google Sans', Roboto, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">  
</div><div aria-level="3" class="otQkpb" data-animation-nesting="" data-processed="true" data-sfc-cp="" id="bkmrk-key-metrics-to-watch" jscontroller="a7qCn" jsuid="nRFIZd_2y" role="heading" style="color: rgb(0, 29, 53); font-family: 'Google Sans', Roboto, Arial, sans-serif; font-size: 20px; line-height: 28px; margin: 20px 0px 10px; font-weight: 600; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Key Metrics to Watch<span class="txxDge notranslate" data-processed="true" data-wiz-uids="nRFIZd_2z,nRFIZd_30,nRFIZd_31" style="visibility: hidden;"><span class="vKEkVd" data-animation-atomic="" data-processed="true" style="white-space: nowrap; position: relative;"><button aria-label="View related links" class="rBl3me" data-amic="true" data-icl-uuid="a7ed2349-871a-4d86-acdd-50ec0b026707" data-processed="true" data-ved="2ahUKEwjextv_-7WRAxVCb2wGHTNNCI4Qye0OegQICBAA" data-wiz-attrbind="disabled=nRFIZd_2z/C5gNJc;class=nRFIZd_2z/UpSNec;" style="margin: 0px 6px 0px 0px; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(229, 237, 255); border: none; border-radius: 10px; height: 20px; padding: 0px; width: 28px; position: relative; outline: 0px; cursor: pointer;" tabindex="0"><span class="wiMplc ofC0Ud" data-processed="true" style="color: rgb(0, 29, 53); display: inline-block; transform: rotate(135deg);"><svg fill="currentColor" focusable="false" height="12px" style="margin-top: 3px;" viewbox="0 0 24 24" width="12px" xmlns="http://www.w3.org/2000/svg"><path d="M3.9 12c0-1.71 1.39-3.1 3.1-3.1h4V7H7c-2.76 0-5 2.24-5 5s2.24 5 5 5h4v-1.9H7c-1.71 0-3.1-1.39-3.1-3.1zM8 13h8v-2H8v2zm9-6h-4v1.9h4c1.71 0 3.1 1.39 3.1 3.1s-1.39 3.1-3.1 3.1h-4V17h4c2.76 0 5-2.24 5-5s-2.24-5-5-5z"></path></svg></span></button></span></span></div>- <span class="T286Pc" data-processed="true" data-sfc-cp="" style="overflow-wrap: break-word;">**Core Web Vitals:** LCP (Largest Contentful Paint), FID/INP (Interaction to Next Paint), CLS (Cumulative Layout Shift).</span>
- <span class="T286Pc" data-processed="true" data-sfc-cp="" style="overflow-wrap: break-word;">**Time to First Byte (TTFB):** Server/hosting performance.</span>
- <span class="T286Pc" data-processed="true" data-sfc-cp="" style="overflow-wrap: break-word;">**First Contentful Paint (FCP):** When content first appears.</span>
- <span class="T286Pc" data-processed="true" data-sfc-cp="" style="overflow-wrap: break-word;">**Total Page Size &amp; Asset Load Times:** Impact of images, scripts, etc..</span><span class="uJ19be notranslate" data-processed="true" data-wiz-uids="nRFIZd_3f,nRFIZd_3g,nRFIZd_3h"><span class="vKEkVd" data-animation-atomic="" data-processed="true" style="white-space: nowrap; position: relative;"> </span></span>

# Search Engine & SEO Introduction

***Definition***<span style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"> :- To rank higher on top search engines mainly Google, Bing, Yahoo, Baidu, Yandex and one more 100% privacy oriented DuckDuckGo. These search engines help end user to locate info easily on www, rather to go on each website and search.</span>  
  
***How Search Engine Work***<span style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"> :- WWW ====&gt; Crawler/Spider of Search Engine ====&gt; Search Engine Local Server Storage ====&gt; Indexer ====&gt; Indexes Creation ====&gt; Rank Algorithm &lt;====&gt; End User Search</span>  
<span style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"> ¦ ¦</span>  
<span style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"> (SERP)</span>  
<span style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"> Search Engine Results Page</span>  
<span style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">Real world example of Search engine working is Library process.</span>  
  
***SEO Techniques*** <span style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">:-</span>

- White Hat SEO (WHSEO)
- Black Hat SEO (BHSEO)
- Gray Hat SEO (GHSEO)

We mainly apply WHSEO but for quick results sometimes we use BHSEO.  
95% WHSEO + 5% BHSEO = 100% GHSEO

<table border="1" cellpadding="2" cellspacing="2" id="bkmrk-whseo-bhseo-ethical-" style="font-family: 'Times New Roman'; letter-spacing: normal; orphans: 2; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" width="100%"><tbody><tr><td align="center" valign="top" width="50%">**WHSEO**  
</td><td align="center" valign="top">**BHSEO**  
</td></tr><tr><td valign="top">Ethical / Organic  
</td><td valign="top">Unethical / Inorganic  
</td></tr><tr><td valign="top">Content Optimized, Quality Content  
</td><td valign="top">Keyword Stuffing, Duplicate Content, Cloaking  
</td></tr><tr><td valign="top">Relevant Internal Links, Relevant Strong Back links, Sitemap  
</td><td valign="top">Hidden Text Links, Link Spamming, Link Farming  
</td></tr><tr><td valign="top">Technical Aspects Of Page like load time, etc  
</td><td valign="top">  
</td></tr><tr><td valign="top">Better UX of page  
</td><td valign="top">  
</td></tr></tbody></table>

  
***SEO Types*** :-

- On Page SEO
- Off Page SEO

<table border="1" cellpadding="2" cellspacing="2" id="bkmrk-on-page-seo-off-page-1" style="font-family: 'Times New Roman'; letter-spacing: normal; orphans: 2; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" width="100%"><tbody><tr><td align="center" valign="top" width="50%">**On Page SEO**  
</td><td align="center" valign="top">**Off Page SEO**  
</td></tr><tr><td valign="top">Optimization in our control  
</td><td valign="top">Optimization not in our control  
</td></tr><tr><td valign="top">It is on the page url  
</td><td valign="top">It is out of page url  
</td></tr><tr><td valign="top">HTML File Optimize  
Content Optimization  
Keyword Rich Content  
Optimized URLs  
Image Optimization  
Technical Aspects like page load time, errors  
</td><td valign="top">Backlinks  
Domain Authority  
Social Links  
Forums Submissions  
</td></tr></tbody></table>

  
  
***On Page Technical*** <span style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">:-</span>

This is developer point of work. Mainly to achieve better crawling and better indexing by Search engine algorithm.

- Website Speed / Load Time
- Structure of Website
- Sitemap of pages
- Redirect Pages like 302, 402, etc
- Mobile Friendly (Responsive)
- Duplication Removal
- Robot.txt

# SEO Algorithms, SEO Project, Keywords

<div align="center" id="bkmrk-seo-algorithms" style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">**<span style="font-size: small;">SEO Algorithms</span>**  
</div>  
***Algorithms***<span style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"> :- They are most important for any search engine. One of the reason why google monopoly and it is top search engine because google algorithms give most relevant results.</span>  
  
***Top 5 Algos*** <span style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">:-</span>

- Panda (2011) : Blocker of duplication or palgorised content or in other words thin content, Also block keyword stufffing technique.
- Penguin (2012) : Wrong backlinks technique blocked. High authority pages backlinks.
- Hummingbird (2013) : Blocked keyword stuffing effectively.
- Rankbrain (2015) : This was a very important algo. It was AI based. Focussed on relevant keywords with social media compatability.
- Page Exp Update (2021) : This algo focussed on user experience, load time, stable pages given higher rank.

***Page Rank Algo*** :- This is oldest algo started in 1998 by Larry Pagee. It have a mathematical formula for ranking a page score. But a flaw more backlinks give higher rannk which leads SEO to BHSEO. It was modified in 2006 in which this shortcoming was handled. It also focussed on dwell time of page.

***Dwell Time*** :- Google consider it only but bing is all based on it. Dwell time is actual length of time that visitor spends on a page before moving back to SERP. It is totaly different from bounce rate time. It is important because it tells how satisfied end user is from the content of page.

<div align="center" id="bkmrk-outline-of-seo-proje" style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">**<span style="font-size: small;">Outline of SEO Project</span>**  
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<span style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">It is a continous no ending process which is cyclic till the content identity get associated to a brand.</span>  
  
<span style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"> </span>***Main tasks involve***<span style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">:-</span>

- Understanding of business like location where to high rank. What are the key client requirements.
- Current website performance analysis.
- Keyword research
- Competitior site analysis.
- On Page analysis &amp; optimization, Technical SEO, Off-Page analysis &amp; optimization.
- Maintain the position by cyclic data analysis.

<div align="center" id="bkmrk-keywords" style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">**<span style="font-size: small;">Keywords</span>**  
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***Keyword***<span style="color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"> :- Word or phrase that describe content of page in summary. By SEO point of view keywords are words on which ranking to do. Things to keep in mind while using keyword in content.</span>

- Moderation
- Naturality

<table border="1" cellpadding="2" cellspacing="2" id="bkmrk-short-tail-keyword-l" style="font-family: 'Times New Roman'; letter-spacing: normal; orphans: 2; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" width="100%"><tbody><tr><td align="center" valign="top" width="50%">**Short Tail Keyword**  
</td><td align="center" valign="top">**Long Tail Keyword**  
</td></tr><tr><td valign="top">Less than 3 words  
</td><td valign="top">More than 3 words  
</td></tr><tr><td valign="top">General Query ex - book  
</td><td valign="top">More specific query ex - book by robert  
</td></tr><tr><td valign="top">High competition  
</td><td valign="top">Less competition  
</td></tr></tbody></table>