SEO Fundamentals

• Microsoft Adsense
• performance benchmarking tools for websites
• Search Engine & SEO Introduction
• SEO Algorithms, SEO Project, Keywords

Microsoft Adsense

Microsoft Advertising platform, formerly known as PubCenter. This platform allows publishers to earn revenue by displaying ads on their websites, functioning as a competitor to Google AdSense. To use it, you can sign up through the Microsoft Monetize Now portal, integrate a code snippet on your site, and then monitor your performance. 

1. Sign up: Go to the Microsoft Advertising website or the Monetize Now portal to create an account.
2. Provide your website details: Once signed up, you'll need to provide information about your website and agree to the content and quality guidelines.
3. Get the code: Microsoft will provide you with a unique code snippet to place on your site where you want the ads to appear.
4. Place the code: Integrate the code snippet into your website's HTML.
5. Monitor performance: Track your ad performance to see what works best for your audience. 

• Platform: Microsoft Monetize Now is the current name for the platform, which is a successor to the older Microsoft PubCenter.

Target audience: Microsoft Advertising may be a good option for those looking for alternatives to Google AdSense and for those whose content aligns with the demographics that use Bing.Flexibility: The platform is designed to be inclusive, with no sign-up costs or revenue minimums to get started.Payment: You will receive payments once your site begins to generate revenue and your account reaches the payment threshold

performance benchmarking tools for websites

• Google PageSpeed Insights: Accessible, provides Core Web Vitals, actionable SEO/performance tips, based on Lighthouse.
• Google Search Console: Offers real-user data (Core Web Vitals) for your actual users.
• WebPageTest: Detailed free analysis from different locations/devices, visual filmstrip of page load.
• GTmetrix: Grades performance, gives scores (Lighthouse), and detailed waterfall charts with optimization suggestions. 

• JMeter: Powerful, Java-based tool for load testing static/dynamic resources.
• k6: Modern, scriptable load testing (JavaScript), supports HTTP/2, WebSockets.
• Locust: Python-based distributed load testing with a real-time web UI.
• LoadRunner / WebLOAD: Enterprise-grade tools for comprehensive performance analysis under heavy load. 

• BrowserStack / Catchpoint: Simulate various devices/networks and offer deep, centralized monitoring.
• BrowserBench.org: Tests browser engine performance (Speedometer, JetStream). 

• Core Web Vitals: LCP (Largest Contentful Paint), FID/INP (Interaction to Next Paint), CLS (Cumulative Layout Shift).
• Time to First Byte (TTFB): Server/hosting performance.
• First Contentful Paint (FCP): When content first appears.
• Total Page Size & Asset Load Times: Impact of images, scripts, etc.. 

Search Engine & SEO Introduction

Definition :-  To rank higher on top search engines mainly Google, Bing, Yahoo, Baidu, Yandex and one more 100% privacy oriented DuckDuckGo. These search engines help end user to locate info easily on www, rather to go on each website and search.

How Search Engine Work   :-    WWW  ====>   Crawler/Spider of Search Engine  ====>   Search Engine Local Server Storage  ====>   Indexer  ====>   Indexes Creation  ====>   Rank Algorithm  <====>   End User Search
                        ¦                                            ¦
                                        (SERP)
                      Search Engine Results Page
Real world example of Search engine working is Library process.

SEO Techniques :-

• White Hat SEO  (WHSEO)
• Black Hat SEO (BHSEO)
• Gray Hat SEO (GHSEO)

We mainly apply WHSEO but for quick results sometimes we use BHSEO.
95% WHSEO + 5% BHSEO = 100% GHSEO

WHSEO	BHSEO
Ethical / Organic	Unethical / Inorganic
Content Optimized, Quality Content	Keyword Stuffing, Duplicate Content, Cloaking
Relevant Internal Links, Relevant Strong Back links, Sitemap	Hidden Text Links, Link Spamming, Link Farming
Technical Aspects Of Page like load time, etc
Better UX of page

SEO Types :-

• On Page SEO
  
• Off Page SEO

On Page SEO	Off Page SEO
Optimization in our control	Optimization not in our control
It is on the page url	It is out of page url
HTML File Optimize Content Optimization Keyword Rich Content Optimized URLs Image Optimization Technical Aspects like page load time, errors	Backlinks Domain Authority Social Links Forums Submissions

On Page Technical :-

This is developer point of work. Mainly to achieve better crawling and better indexing by Search engine algorithm.

• Website Speed / Load Time
• Structure of Website
• Sitemap of pages
• Redirect Pages like  302, 402, etc
  
• Mobile Friendly (Responsive)
• Duplication Removal
• Robot.txt

SEO Algorithms, SEO Project, Keywords

Algorithms :-  They are most important for any search engine. One of the reason why google monopoly and it is top search engine because google algorithms give most relevant results.

Top 5 Algos :-

• Panda (2011) : Blocker of duplication or palgorised content or in other words thin content, Also block keyword stufffing technique.
• Penguin (2012) : Wrong backlinks technique blocked. High authority pages backlinks.
• Hummingbird (2013) : Blocked keyword stuffing effectively.
• Rankbrain (2015) : This was a very important algo. It was AI based. Focussed on relevant keywords with social media compatability.
• Page Exp Update (2021) : This algo focussed on user experience, load time, stable pages given higher rank.
  

Page Rank Algo :-  This is oldest algo started in 1998 by Larry Pagee. It have a mathematical formula for ranking a page score. But  a flaw more backlinks give higher rannk which leads SEO to BHSEO. It was modified in 2006 in which this shortcoming was handled. It also focussed on dwell time of page.

Dwell Time :-  Google consider it only but bing is all based on it. Dwell time is actual length of time that visitor spends on a page before moving back to SERP. It is totaly different from bounce rate time. It is important because it tells how satisfied end user is from the content of page.

It is a continous no ending process which is cyclic till the content identity get associated to a brand.

  Main tasks involve:-

• Understanding of business like location where to high rank. What are the key client requirements.
  
• Current website performance analysis.
  
• Keyword research
• Competitior site analysis.
  
• On Page analysis & optimization, Technical SEO, Off-Page analysis & optimization.
• Maintain the position by cyclic data analysis.

Keyword :-  Word or phrase that describe content of page in summary. By SEO point of view keywords are words on which ranking to do. Things to keep in mind while using keyword in content.

• Moderation
  
• Naturality
  

Short Tail Keyword	Long Tail Keyword
Less than 3 words	More than 3 words
General Query ex - book	More specific query ex - book by robert
High competition	Less competition